AXE
Client
Deliverables
YouTube pre-rolls, Instagram Stories, Instagram posts, Digital Anamorphic billboards
What started out as a small brief for social media visuals grew steadily into a much larger campaign as the agency and client were delighted by a new level of execution for the AXE brand in South Africa. Beginning with a simple brief for a pack-shot build - we treated each AXE variant as an additional opportunity to highlight its ‘flavor notes’ by showing the ingredients in their raw form. We crafted a high-energy soundtrack as a base for a common edit structure and customized the ingredients for each variant.
As a campaign run principally through social media, we built for portrait, square, and landscape formats from the beginning, allowing us to generate additional deliverables for in-store and print purposes. Finally, we used the assets built for the videos to craft a site-specific Digital Anamorphic billboard for use in a highly-trafficked Johannesburg shopping mall that wowed shoppers with a holographic illusion ‘built’ into a prominent central lift shaft.
Jordan Wallace
CEO - Gorilla, Durban
After working with the team at Masters & Savant, I could not recommend them highly enough. As is common in our industry, what started as a relatively simple project soon morphed into a complicated mountain of a challenge, with direction and project scope changing multiple times.
The team at Masters and Savant are not only the absolute best at what they do, but they’re also a passionate, accommodating, and friendly team to work with. They took everything in their stride and, ultimately, over-delivered an exceptional library of work for us.