Hub Strategy, Design & Advertising
Our close relationship, our ability to work fast, and the favourable rand-dollar exchange rate, means that HUb can offer TV and web-video productions to a client who would otherwise not have budget for it.
BROADCAST COMMERCIALS, YOUTUBE PRE-ROLLS, DIGITAL SIGNAGE
HUb San Francisco developed a distinctive visual language for Stanford Children’s Health advertising and communications, featuring a unique watercolour illustration style. They wanted to take this style further, growing from print and OOH, and adapt it for animation. In 2016, we produced our first animated ad for them: “Headbonks”. Since then, we have produced 7 more animated ads for Stanford Children’s Health, ranging from 15 second pre-rolls, all the way to 90 second explainer videos.
It’s a collaborative process, where we work in tandem with HUb to develop scripts, design characters, storyboard sequences and produce the final animation. This allows HUb to flex its creativity as an agency, and Stanford Children’s Health to keep their messaging fresh and relevant
Our animated productions are used for TV, digital billboards, YouTube pre-rolls and on Stanford Children’s Health social channels.
Brand Director - Hub Strategy & Communication, San Francisco
Masters & Savant has been our go-to animation partner for all of our Stanford client work. They were able to create a very intricate watercolour illustration style and emulate that we developed for static use but seamlessly bring it to life in animation.
With every video, we start M&S off with very little info (a script) and they totally bring the concept to life from the very early stages and we rely on them for visual write-ups, storyboards, animatics and then bringing it all to life with animation – they’re quick to pick up on the brief and what we’re trying to do.
Aside from the great work, they’re very flexible in working with us: they’re able to staff projects in a way to move quickly, and they are always accommodating to us being long-distance from them (usually staying online late in the day to have a quick call with us when we get into the office).
One big reason we’ve had budget to do as many videos as we have with M&S is the cost efficiency we have with them, especially for the quality of the work – and they always come in on budget (and are willing to work with us on the budget even if we push things to the limit). Creatively, our creative directors have meshed really well with the M&S creative team and they seem to be on the same page / have a similar vision, which is not always easy to find with a partner.
Not only have the videos to date won awards, but we and the client are very happy and proud of the work done to date with M&S.