Jameson Select Reserve
20 second spot and two 15 second spots.
For this project the agency needed a motion graphics partner that could flesh out the three abstract themes into beautiful sequences. A lot of the time and attention was given to the texturing and lighting of the 3D materials to give the spots a premium feel.
The particle and cloth simulations used in “Sand” and “Fashion” create some eye-catching moments which worked brilliantly in the instagram adaptations. Music and edit style give the spots some “edge”.