Jameson Select Reserve | Campaign

CLIENT: VML

DELIVERABLES: 20 second spot and two 15 second spots.

For this project the agency needed a motion graphics partner that could flesh out the three abstract themes into beautiful sequences. A lot of the time and attention was given to the texturing and lighting of the 3D materials to give the spots a premium feel. The particle and cloth simulations used in “Sand” and “Fashion” create some eye-catching moments which worked brilliantly in the instagram adaptations. Music and edit style give the spots some “edge”.




















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