Asian Paints Colour Next – Awakening
Conceptualized and Produced by Post Office Studios.
Post Office Studios conceptualised and produced five animated films to launch Asian Paints’ Colour Next series this year, which were released at the country’s most definitive design and home decor week, India Design ID, in mid-February.
Every year, Asian Paints launches an expertly researched and curated set of trends that reflect the aesthetics of our times, along with a carefully handpicked colour of the year; all of which they later translate into home décor ranges.
The four diverse trends this year are Adulting, Enchanted, Harvest and F-lux, in addition to Asian Paints’ Colour of the Year for 2019: Awakening. To best showcase these trends to the audience, the team at Post Office used 3D Motion Graphics to set a tone to the visuals, seamlessly integrating the elements and thought process encapsulating these trends into a single narrative. Around 15 different artists with distinct creative styles worked on the films, all meticulously selected to match the visuals.