Asian Paints Colour Next – Cherish

Conceptualized and Produced by Post Office Studios.

Cherish is about our reaction to the world around us; in the face of uncertainty due to the pandemic, our natural response is to treasure & appreciate all the things that we have in our life. The idea behind this film was thus to showcase abstract and natural elements in the world around us that are fresh, soothing and humble in nature, such as wood and leaves, with the colour palette being strongly relied upon to visually showcase the same.