Asian Paints Colour Next – Z-Futures

Conceptualized and Produced by Post Office Studios.

Z Futures is inspired by the self-assured, liberal and fluid attitude of Gen Z – a youthful spirit of adventure mixed with the calm of domestic cosy. Getting things done is their thing. Fixing than waiting for things to be fixed is how they vibe. The film thus showcases this generation in a way that doesn’t shy away from reality. We didn’t want a voice over to be the driving force of the film; we wanted the visuals to speak for themselves. To speak for a generation that doesn’t tag themselves of being rebels. But the ones that stand for honesty, justice and equality.