The wild idea of having the world's largest Kickstarter amount, is perhaps not as wild as the idea itself: using air conditioning to prevent the melting of the polar ice-caps. Studio Bolland were given the freedom to help share this vision in a way which captured the craziness of the idea, hence the end result saw astronauts watching cat memes in space, and moonwalking polar bears.

Produced by Studio Bolland.

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