Hyundai wanted to position their new i10 Grand towards a younger, hipper audience. So working with their agency,  They Shoot Films played with the idea of contrasts; they shot everything inverted to a remixed rap version of Frank Sinatra’s “My Way”. A lot of compositing went into the spot as all the stars and clouds have been added digitally, as well as the various desaturated color effects.

Produced by they shoot films. Director: Grant de Sousa.