Motif was approached by cntrl studio, who've had a longstanding working relationship with the band, to initially produce two music visualizers to sync with the launch of Linkin Park’s new album "From Zero" after a 6-7 year hiatus.
When Motif put together the deck of the treatments, the ask grew to an additional two.
The songs: "Cut The Bridge", “Overflow", “Stained" & “IGYEIH”
Each animated visualizer had to encompass an aesthetic that felt associated with the band but also play within a space of organic growth that felt unique and in ‘tune’ with each track. Motif had a week and a half to create, play, animate, and experiment - as well as edit all four videos.
The videos have been well-received alongside the album, which is rapidly becoming critically acclaimed. In two weeks, the videos have accumulated almost 10M views!
Here are the Youtube links:
Cut The Bridge - https://www.youtube.com/watch?v=pa4kv2Z5mvQ
Overflow - https://www.youtube.com/watch?v=qaMxFaIZiKY
VFX and Design by cntrl.studio, Jeff Lichtfuss - Director / Creative Director Michaela McKee - Executive Producer, Animation and Design by Motif Studios, Craig Parker - Art Direction, Compositing & Editing, Jacques Bock - Production Manager, André Janse van Vuuren - 3D Animation, Shaakir Cassiem - 3D Simulation & Animation, Galeed Majiet - 3D Animation.