Arcade Studio worked closely alongside their amazing partners at Samsung HQ in Seoul, Korea again this year developing visuals for Samsungs birthday week. They tried evolving last years characters into a more modern place. Initially only meant to be statics for the homepage, the client loved the characters so much they decided to ask us to develop an animation for them, which ended up all of over the world !
Arcade Studio are very proud to have their work displayed at Picadilly circus Ldn, Kings cross Ldn, Times Square NY, and 837 hollywood park NY.
They brought in marvelous designer this year to build their characters’ outfits. Arcade Studio built each garment by hand using professional pattern design development to allow the clothing to have a realistic feel with drapery and cloth.

Produced by Arcade Studio. Directed by Jean-Pierre Le Roux.