Samsung Week is the celebration week leading up to Samsung’s birthday on November 1st. Arcade Studio worked directly with Samsung HQ in Korea, developing a family of characters for Samsung week. The characters had to show off their favourite of the latest products for 2021. Arcade Studio also used the family of characters to create a 1 minute animation discussing the heritage of Samsungs products and the evolution into the modern age. These were displayed on the amazing Piccadilly Lights billboard in Picadillly Circus London. <br><br>

Produced by Arcade Studio.