BEHIND THE SCENES
We follow three amazing characters throughout a day in their fascinating world. Through their daily activities, both work and recreation, we learn about the features of the new Dash application, a digital wallet. Arcade Studio made three fun commercials that present the application as a solution.
Arcade Studio worked alongside director Gabriel H Fermanelli and Ronda studio in Argentina, developing character designs and the look and style of the main protagonists.
Agency: PPURPOSE. Production Company: Final Frontier. Executive Producers: Chris Colman, Gustavo Karam, Ryan Shanholtzer, Julieta Zajaczkowski. Project Manager: Julián Dorado. Production Assistant: Bella Jiang. Director: Gabriel Fermanelli. Character Design: Arcade, Juana de Marco, Gabriel Fermanelli. Art Direction: Juana de Marco. Art Team: Ulises Días López, Leandro Chaman, Sol Azpiroz. Animation: Estudio Ronda. Animation Direction: Fernán Graziano. Animation: Maximiliano Ponz, Fernán Graziano, Rubén Stremiz, Matias Fernandez. 3D Modelling: Miguel Cesti, Santiago Graziano, Rubén Stremiz, Eugenio Pignataro, Juan Miyagi, Rigging: Martín Ollo. Shading Lighting & Rendering: Miguel Cesti. Compositing/Postproduction: Miguel Cesti, Santiago Graziano, Choreographer: Debora Nishimoto. Music Production Company: Cachorro Loco. Music Composer: Facundo Capece. Sound Design: Lola Richter. Voice-Over: Fuse Adventures in Audio, Singapore.