Singtel Dash


Agency: PPURPOSE, Production Company: Final Frontier, Executive Producers: Chris Colman, Gustavo Karam, Ryan Shanholtzer, Julieta Zajaczkowski
Project Manager: Julián Dorado, Production Assistant: Bella Jiang, Director: Gabriel Fermanelli, Character Design: Arcade, Juana de Marco, Gabriel Fermanelli
Art Direction: Juana de Marco, Art Team: Ulises Días López, Leandro Chaman, Sol Azpiroz, Animation: Estudio Ronda
Animation Direction: Fernán Graziano, Animation: Maximiliano Ponz, Fernán Graziano, Rubén Stremiz, Matias Fernandez
3D Modelling: Miguel Cesti, Santiago Graziano, Rubén Stremiz, Eugenio Pignataro, Juan Miyagi, Rigging: Martín Ollo
Shading Lighting & Rendering: Miguel Cesti, Compositing/Postproduction: Miguel Cesti, Santiago Graziano, Choreographer: Debora Nishimoto
Music Production Company: Cachorro Loco, Music Composer: Facundo Capece, Sound Design: Lola Richter, Voice-Over: Fuse Adventures in Audio, Singapore

 
We follow three amazing characters throughout a day in their fascinating world. Through their daily activities, both work and recreation, we learn about the features of the new Dash application, a digital wallet. Arcade Studio made three fun commercials that present the application as a solution.
Arcade Studio worked alongside director Gabriel H Fermanelli and Ronda studio in Argentina, developing character designs and the look and style of the main protagonists.

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