Arcade were super excited when Apple contacted them to help with their Autism Awareness initiative. They were tasked with creating a short animation and supporting illustrations that celebrate the diversity and richness of the autism spectrum.
Arcade created four unique characters that represent different emotions, traits, abilities, expressions, and identities across the spectrum. The purpose of the campaign was to show how varied autism can be. They focused on including a mix of races, genders, behaviours, emotional expressions, and communication styles.
For the style, Arcade used cinematic lighting and soft textures, adding warmth, depth, and realism to each character.
Creative Director – Jean-Pierre Le Roux, Concept & Character Design - Arnu Van Der Westhuizen & Pj Offner, 3d Modelling & Texturing - Hein Oosthuizen & Thabang Chuene, Rigging - Andre Davids, Animation: Sambulo Nxele & Stefano Menegaldo, Pose Library: Sambulo Nxel, Shading - Cleo Hendricks, Lighting - Cleo Hendricks, Render & Composite – Jean-Pierre Le Roux & Cleo Ehendricks, Senior Producer – Jenna-Lee Keys.