Character design for band members
Animated music video
Animated visualizers
Hitimpulse, a collective of producers and songwriters from different cultural backgrounds based in Berlin, approached Drasik Sutdio to develop a unique animated visual identity for their group.
The project started with custom 2D character designs for each member — stylized caricatures capturing their physical traits and personalities, with sci-fi-inspired elements drawn from their favorite films. The illustration style was crafted to blend seamlessly with photography and 2D or 3D backgrounds, making it flexible for social media, visual content, and live shows.
Once the character design phase was complete, we brought their world to life through several animated pieces for their music releases: one full music video and two visualizers. Each piece reflects different aspects of their journey in the music industry, expanding their artistic narrative through animation.
Animated music video to launch Hitimpulse’ new song ‘Miss Fatty’ featuring Jazz Montell and Kanis. The story is about a dance battle between the singer and Miss Fatty, a fake character that embodies the song. The interface is inspired by the aesthetic of retro video games like Street Fighter. The four-piece collective wanted to make their first appearance as animated characters between the public who is watching the battle.
Character Design
Process
Created, Directed & Produced by Drasik Studio, Creative Director: Drasik, Executive Producer: Monica Ferri, Creative Supervisor: Victoria González, Storyboard: Eric Closas, Illustration: Paula Sánchez, Eric Closas, Marian Curto, Cel Animation: Eric Closas, Marian Curto, Guillem Guarro, Alba García, Sara Castaño, Motion Graphics and Composing: Robert Abecasis, Jaume Mestre, Original Music: Hitimpulse.