Vodafone Giants, the Spanish gaming team, partnered with Nike to launch their new gear. To announce the collaboration, Drasik Studio created animated visuals centered around their new T-shirt.
The biggest challenge was finding a unified aesthetic that represented both brands within the gaming universe. To achieve this, they combined 2D graphics and 3D animation to build a striking atmosphere—first generating buzz around the launch, then clearly showcasing the T-shirt and the alliance between the two brands.
Agency: Lateral Thinking, Production: Drasik Studio, Creative Director: Drasik, Executive Producer: Monica Ferri, Graphic Design: Paula Sánchez, Arantxa Álvarez, 3D Modeling: Xavi Larrosa, Diego Ferrero, 2D Animation: Jaume Mestre, 3D Animation: Marcel Hita, Diego Ferrero, Compositing: Diego Ferrero, Jaume Mestre, Music: Custom version of 'Lacrimosa' by Apashe.