Suno AI is a music creation program. Last year, Arcade were lucky enough to be contacted by them and asked to bring their Arcade style to life for their new music feature by creating four unique characters, each representing a different music style on the platform.
They got to work and went through multiple rounds of design and sketching before finalizing our characters: Lorenzo, Madame Mystique, Drama King, and Nemesis.
Each character was designed to align with Suno’s brand guide, incorporating their signature color palette and gradients. Arcade then animated the characters into short, looping clips and videos.
Arcade chose a playful but recognizable style that connects immediately with each genre and complements the overall look and feel of the platform.
Creative Director – Jean-Pierre Le Roux, Sketches & Design - Arnu van der Westhuizen, 3d Design & Modelling - Hein Oosthuizen, Thabang Chuene, Rigging - Andre Davids, Michaela Claasen, Animation: Sambulo Nxele, Andre Davids, Shading - Michaela Claasen, Cleo Hendricks, Chris Lord, Lighting - Cleo Hendricks, Chris Lord, Jean-Pierre Le Roux, Render & Composite - Cleo Hendricks, Jean-Pierre Le Roux, Senior Producer – Jenna-Lee Keys.