Drasik Studio teamed up with Singapore-based production company Heckler to bring to life the music video “Undefeated”, a high-energy track by Japanese pop sensation XG, created in partnership with Riot Games to announce the Valorant Champions Tour Pacific.
This project was a unique opportunity to merge three creative worlds—music, gaming, and animation—into one explosive piece. At Drasik Studio, we led the look development, anime-inspired character design, and 2D animation, shaping a powerful visual identity that resonates with both the futuristic energy of Valorant and the bold style of XG.
Inspired by iconic anime, we designed bold, expressive characters that capture the band’s energy and the game’s intensity. Each frame follows the rhythm of the music, while staying true to Valorant’s world and style.The result is a video that doesn’t just promote a tournament—it celebrates the clash of worlds, uniting the fierce dynamism of pop culture with the adrenaline-fueled storytelling of esports.
Character Design
Process
Creative Agency: Digitas Singapore, Direction and Production company: Heckler Singapore, 2D Animation direction and Production: Drasik Studio, Creative Director: Drasik, Executive Producer: Monica Ferri, Art Director: Paula SánchezAnimation Supervisor: Eric Closas, Production Coordinator: Florencia Di Tomaso, Concept Artist: Paula Sánchez and Mariona Pujol, Layouts: Paula Sánchez, Paula Pulido, Eric Closas, Guillem Guarro and Aida Berengué, Cel-Animation: Eric Closas, Guillem Guarro, Aida Berengué and Leandro Vargas, Clean Up: Facundo Monteros and Estudio Mutant Tv (Alejandro Alba, Daniela Fiore, Julio Azamor, Carolina Borovich, Denise Barerón, Juabe, Machi Chibán, Mariano J. Del Franco, Matías Cabrera, Valerio Traverso).