To help Voquent stand out in a disrupted voice over industry, Batch created a bespoke animation that was smart, conceptual, and just a little weird. The piece became the centerpiece of a paid YouTube campaign that delivered standout engagement.
We Are Batch partnered with Voquent to create a bold, distinctive animation designed to showcase the brand’s dubbing services. The piece needed to stand out in a crowded market and reinforce Voquent’s position as one of the top players in the global voice over industry.
The Challenge
With AI disrupting the voice over landscape, traditional studios were under pressure to differentiate themselves. Voquent needed a campaign asset that would make a strong impact on digital platforms, particularly YouTube, where attention spans are short and competition is fierce.
The challenge for Batch was to deliver visuals that could stand confidently alongside Voquent’s reputation and service offering, while also feeling fresh, conceptual, and slightly unconventional.
The Approach
Batch worked closely with Voquent to explore visual directions that were smart, playful, and a little weird. The focus was on capturing the essence of the brand through a bespoke animation that highlighted the quality and range of their dubbing services. Through intensive visual development, the team ensured the look and feel would be memorable, contemporary, and aligned with Voquent’s brand identity.
The Process
The project was highly collaborative. Batch and Voquent invested significant time in concept exploration, style frames, and iteration to refine the direction. Clear communication and transparency were maintained throughout, with feedback cycles built into every stage. This approach ensured the final piece not only met the brief but elevated it with originality and craft.
The Results
The paid YouTube campaign ran from 19 February to 29 February 2024 and achieved impressive results:
• 445,865 paid impressions
• 38,568 paid views
• 595.9 hours of watch time
• 74.5% view-through rate
As Al Black, Director at Voquent, put it:
“Working with We Are Batch’s all-female team was an absolute pleasure. Their process was transparently explained from the outset, and they maintained frequent communication throughout the project to incorporate our feedback at every stage. Each interaction was positive, with attentive listening and creative problem-solving whenever issues arose. The final animation exceeded our expectations, perfectly aligning with our brief. I’m thrilled to integrate it into our upcoming advertising campaigns. We Are Batch is ideal for anyone seeking a value-for-money animation studio committed to their work.”
Produced by We Are Batch.