Arcade were approached by Boxt UK to launch a multi channel campaign that showcases their full range of energy solutions, from traditional boilers to solar, home battery storage and heat pumps.
The most important element was that Boxt’s audience all have unique homes, lifestyles and requirements. So they needed to be approachable to every audience, showing that Boxt caters to every single household and person.
Arcade decided to show unique animals in their unique habitats, brought to life in a more human form, highlighting that Boxt has you covered no matter what. The animals are anthropomorphic, dressed in human clothes and full of quirky human personalities.
This is the start of their campaign as they promote their boiler offering with timely customer service and fast installation. We follow a family of bees as they deal with a broken boiler in their home and the quick recovery thanks to Boxt. Their environment resembles a bee hive inside a human home. Arcade wanted the bees to feel lifelike, but also as if they live in a world of their own.
This is just the beginning and Arcade have many more exciting campaigns to come with them.
Creative Director – Jean-Pierre Le Roux, Sketches & Design - Arnu van der Westhuizen, Hannes Greyling, 3d Design & Modelling - Hein Oosthuizen, Thabang Chuene, Rinette Dippenaar, Sian Durler, Environment- Bazil Power, Thabang Chuene, Michaela Claasen, Hein Oosthuizen, Rigging - Andre Davids, Michaela Claasen, Fur- Michaela Claasen, Cleo Hendriks, Animation: Sam Nxele, Kobus Boshoss, Kristin Smith, Geoff Trusler, Shading - Michaela Claasen, Cleo Hendricks, Jean-Pierre Le Roux, Lighting - Cleo Hendricks, Jean-Pierre Le Roux, Bazil Power, Render & Composite - Cleo Hendricks, Jean-Pierre Le Roux, Senior Producer – Jenna-Lee Keys.