Pyaterochka is launching a new campaign where you can collect a whole lineup of characters. There are 14 unique figures in total, each inspired by a different historical era - from prehistoric times to the modern day. You’ll meet Dino Nom from the ancient world, Cosmo Nom exploring outer space, Rhyme Nom from the Age of Enlightenment, and many others along the way.
Together with Contrapunto, Filmway Production, and Artem Shcherbakov, Petrick created an animated film for the launch of the campaign and went on a journey through the eras together with the Om Noms.
Client — Pyaterochka, Head of Trade Marketing — Marina Rozhdestvenskaya, Head of Loyalty and Instant Promotions — Anna Andreeva, Marketing Campaigns Manager — Maria Zbarskaya, Marketing Communications Director — Yana Lyutarevich, Head of Brand, Communications — Yana Malikova, Brand Marketing Manager — Daria Metlikina.Agency — Contrapunto, Creative Director — Kristina Denina, Senior Copywriter — Elena Chernyuk, Senior Art Director — Mikhail Yarovikov, Producer — Maria Volchuk, Head of Client Services — Viktoria Kanina, Senior Account Manager — Yulia Kozlova, Account Manager — Alina Malova, Strategic Planning Director — Anastasia Chulyukova, Senior Strategic Planner — Irina Ni.Production — Filmway Production, Executive Producer — Alexander Zarshchikov, Producers — Anya Danilova, Igor Grinev, Post-production Producer — Ksenia Biragova, Director — Artem Shcherbakov (represented by Catalyzm), Director of Photography — Tim Lobov (represented by Catalyzm), Second Unit Director — Nastya Barmina, Production Designer — Grigory Pushkin, Props Assistant — Maria Savina, Costume Designer — Lorena Kasparova, Makeup Artist — Daria Tishaeva, Assistant Makeup Artist — Ekaterina Yakimenko, Production Manager — Mikhail Tulumdzhan, Assistant Production Manager — Maxim Fedorov, Editor — Yan Getmatchenko, Casting Director — Anna Telenova, Actor — Ekaterina Volkova, Gaffer — Slava Maister, Robotic Arm Operator — Arkady Drozdov, Focus Puller — Boris Polushev, Camera Technician — Maxim Martynovchenko, Composer — Maxim Kuznichenkov, Voice-over Artist — Pyotr Glants, Colorist — Sasha Zolotarev.CG Production — Petrick Animation Studio, Art Directors — Oleg Kulinich, Anastasia Tarakanova, CG Supervisor — Oleg Kulinich, Dmitry Sindyakov, Creative Director — Misha Petrick, Executive Director— Nadya Petrick, Executive Producer — Polina Fufarova, Producer — Natasha Matsota, Producer assistant — Anna Komoza, Characters design, concept artist, colorscript — Anastasia Tarakanova, Sculpting — Robert Kubus, Rigging — Ravshan Gaziev, Igor Surin, Lead Animation, Animatic — Vladimir Orlov, 3D Animation — Maria Kolpakova, Ibragim Botashev, Denis Afanasyev, Ksenia Muravey, Natasha Matushenko, Aleksandra Shekina, 3D Modeling, Look Development and Assembling — Oleg Kulinich, Ivan Shumov, Dmitry Sindyakov, Dasha Kuznetsova, Roman Novak, Vasily Yuf, Simulation — Alexander Kovalevskiy, Matchmove artist — Maxim Vinogradov, Cleanup, key, roto — Artem Schtenn, Compositing — Artem Schtenn, Dmitry Sindyakov.