The creative concept, developed by the agency Contrapunto, was based on reinterpreting the English idiom "I'm all ears." For the video service, this transformed into the idea of "all eyes" as a metaphor for the viewer. Their task was to develop the characters based on the approved creative framework. Although an eye seems like a simple image, which should have simplified the design search and 3D execution, this simplicity concealed challenges of uniqueness, the degree of cartoonishness vs. realism, and technical limitations in 3D implementation. The characters gained wide recognition and can be seen in digital and TV advertising, integration videos, and on billboards.
Animation Direction, Art Direction and Production: Petrick Animation Studio, Video production: Hype Production, Ball-Park Production.